Content Director based in LA. Currently telling stories in the health space.
Intro
First and foremost, I’m a storyteller. Though my career has spanned from the journalism space to the health one, storytelling is the foundation of everything I create. I’ve found it to be the ultimate means to an end — whether that end is building an emotional connection or driving conversions — though they often go hand in hand.
My CV
Chronologically
ARMRA COLOSTRUM
DIRECTOR OF CONTENT
ATHLETIC GREENS
SENIOR MANAGING EDITOR
GOODRX
MANAGING HEALTH EDITOR
CNN’S GREAT BIG STORY
DIGITAL PRODUCER
BUSINESS INSIDER
ASSOCIATE EDITOR
CONTENT STRATEGY
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In the digital realm, a website is more than just a storefront; it's a narrative powerhouse. I specialize in crafting optimized web pages that do more than just attract visitors—they convert them. By blending compelling storytelling with strategic design, I ensure that every click leads users closer to your brand's core message, driving higher engagement and conversion rates.
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I've mastered the art of growing engagement and followers through targeted social strategies that resonate with each platform's unique audience. By crafting content that sparks conversations and builds community, I've helped brands elevate their social footprint. My approach is analytical and creative, ensuring that your social presence is seen and felt.
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I've transformed email from a routine communication channel into a consistent revenue stream without sacrificing editorial voice. My strategies lead to consistent MoM CTOR rate increases and revenue growth while turning subscribers into advocates and customers into community members.
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In product launches, I deliver concise, impactful go-to-market strategies, aligning content across web, email, and social for maximum impact. My approach harmonizes messaging to captivate and convert, blending creativity with data insights for powerful launches that resonate across all digital touchpoints. I drive success by ensuring every piece of content clearly communicates your product's value, engaging audiences and fostering measurable results.
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As a trained journalist, I excel in crafting long-form stories that captivate from start to finish. My expertise lies in delivering narratives that not only hold attention but are underpinned by the highest standards of writing. Whether it’s in-depth articles, feature pieces, or investigative reports, I bring a level of sophistication and insight that keeps readers hooked, delivering impactful stories that linger long after the last word.
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In my copywriting across ads, social, and email, I champion a "less is more" philosophy, crafting concise yet powerful messages that cut through the noise. Precision in language and clarity of message are hallmarks of my work, ensuring every word earns its place. Coupled with rigorous A/B testing, my approach fine-tunes each message for optimal engagement and conversion, leveraging data to inform and refine strategy.